“I remember when you could get a dozen eggs for under a dollar!,” complains the perturbed customer in the supermarket aisle. Well yes, in 2001 that was the case and, in fact, the price of eggs hovered between 80c and 1$ for around 20 years up until the millennium. So, how do we see the sunny side (up)?
While it’s admirable that contemporary consumers are purchasing more mindfully compared to previous generations, shopping sustainably often comes at a price. From what we eat, to what we wear, to how we travel, it seems that we are always offered a ‘sustainable’ option. But in a climate of frugality, does spending on fairtrade coffee and tea, train travel, or a high street brand’s ‘conscious’ collection feel like a luxury?
This chart from global consulting firm Kearney illustrates that sustainable products tend to be more expensive than their conventional counterparts.
But wait, there’s hope!
From the comfort of your home or with the ease from your phone, you can make a free (but impactful) choice that takes steps to safeguard our planet’s future. Over 20 million Ecosia users have supported the planting of more than 219 million trees worldwide — simply by browsing the web. Whether you’re turning to our browser to search for that elusive train ticket offer that your neighbor mentioned, asking an online forum about the best farmer’s markets in your area, or trying to understand what ‘cozzie livs’ means, you’re solidifying your status as a climate ambassador. It’s really that easy.
And this chain of positivity doesn't have to end here. Sharing is caring and we’re in this for the long run. Inviting your friends to use the Ecosia app or getting your school or company to switch to Ecosia really does something good for planet Earth. A bonus this month — if you live in Berlin or London, Ecosia has events that help your wallet and the planet (find out more here)!
