Better landing page? Check. More transparency and context? Absolutely. Regular updates? You got it. Ecosians have been telling us what matters to them most, which is why we’re unveiling some key updates to Ecosia’s design and content.
Did you catch the new landing page? Keep track of how many trees you’ve helped plant, plus toggle the redesigned footer off and on in Settings. The revamped What is Ecosia? page gives you access to a video, donation receipts, a helpful infographic and the story behind the Plant a Billion Trees reforestation program.
Check out the all-new Share page to see how you can spread the word about Ecosia. Plus read about our first Ambassador Program, where power users can apply to represent Ecosia in their community or region with exciting member benefits. Learn more and apply now!
So thank you all, and please keep it up! We want to hear how you think Ecosia can be better, inside and out. Watch the blog, Facebook and Twitter for updates — and we hope to hear from you soon.
What a milestone: Thanks to Ecosia users searching, shopping and spreading the word, we’re now planting one new tree together every 60 seconds.
Pretty amazing to think that Ecosia is literally growing by the minute — a pace that’s letting us restore more than 10,000 trees to Brazil’s Atlantic Forest every week (that’s over 100,000 trees in the past 10 weeks!).
The news also means we’re well on our way to reaching the goal of one million trees planted in the next year with our official partner The Nature Conservancy. With about 2.5 million users worldwide, just think of what we could achieve with as many users as Google.
Keep up the good work: By searching, shopping and spreading the word about Ecosia, you’ve made this possible.
Congratulations on an incredible effort!
Your Ecosia Team
Want to give the gift of trees this holiday season?
Be sure to do your gift shopping online with Ecosia’s EcoLinks. These automatically forward a portion of your online purchases to plant trees in Brazil!
Holiday shopping with EcoLinks is easy: If you want to buy a sweater from Patagonia, for instance, just search for the item, click on one of its EcoLinks, and make your purchase. This particular item could fund the planting of 6 new trees — at no extra cost to you!
The awesomeness of EcoLinks in numbers:
EcoLinks let us give something back to the rainforest this holiday season — which is exciting news since tropical deforestation still accounts for up to 17 percent of worldwide CO2 emissions, making it one of the most important factors in climate change.
So be sure to use Ecosia when you holiday shop this year — and tell your friends how they can turn their gift giving into tree planting too: Together, we can make a huge dent in the world’s carbon footprint this holiday season.
Your Ecosia Team
Aside from planting trees, Ecosia does a lot of other good things for the environment. One is that we neutralize all CO2 emissions related to an Ecosia search. CO2neutralization happens in two steps:
First, we estimate all of the CO2 related to Ecosia. This comes out to about 0.7 grams of CO2 per search. At 20 million search queries a month, we end up associated with about 14 tons monthly. The following emission sources are included in this calculation:
Next, we neutralize these CO2 emissions together with our partner myclimate. Every month, we donate money to myclimate, which is used to finance a solar cooker project in Madagascar. The goal of this project is to reduce deforestation in Madagascar and to avoid CO2 emissions from traditional cookers. This project has earned the highest possible CO2 neutralization quality seal, the “Gold Standard”. You can learn more about the project on this website, and you can see donation certificates from Ecosia to myclimate here.
We’ve been busy with optimization work at Ecosia for the past few weeks. The result is an average of 100% faster search query response times. For some regions like the US, we were able to increase speed by as much as 300%. The improvements wouldn’t have been possible without the friendly support of our friends at foobugs — here’s to you folks!
But wait, there’s more: Stability at Ecosia has also improved. In the past, bot network attacks — which send an incapacitating mass of fake queries to Ecosia — have managed to take down the system. We still don’t know where the bot attacks come from, but we get the impression they don’t like trees. :O)
In any case, the problem has been solved and Ecosia is, once again, 100% stable and speedily responsive. So have fun searching with the fastest, most reliable version of Ecosia ever. We hope you notice a difference, and that it makes web search that much more fun!
PS — A note for DevOps: Earlier, we temporarily set up CloudFlare to optimize speed and security, but this was to little avail. In fact, CloudFlare became more of a bottleneck than anything, especially at peak traffic times: CloudFlare’s reverse proxies slowed Ecosia down big-time, and we had to use our own reverse proxies in the end.
In the past, we’ve kept some smaller side projects running alongside Ecosia. Because these services aren’t used by many, and we’d like to focus our energy on Ecosia, we’ve decided to redirect them. Since the launch of the new version of Ecosia in August 2013, you can find everything you need to surf the web sustainably packaged in one neat, convenient website.
Concretely, this just means that Forestle, Znout and Treely will now be rerouted to www.ecosia.org. Here’s a recap of the discontinued projects:
* Forestle was the predecessor to Ecosia. Search queries to Forestle have been rerouted to Ecosia since 2011 — and now rerouting the entire site to Ecosia.
* Znout was created in 2008 to offer a CO2-neutral search from Google. Since its relaunch in August 2013, Ecosia offers CO2-neutral Google results as well. To minimize maintenance costs, we have deactivated Znout.
* Treely was created in 2010 to allow online shoppers to plant trees. We have since integrated this feature into Ecosia via EcoLinks. Former Treely users can now shop and plant trees via Ecosia.
We’d like to send our heartfelt thanks out to the users of Forestle, Znout and Treely for your longtime support. We hope you’ll have just as much fun using Ecosia to search and shop green in the future!
The wait is over! Following months of hard work, we’re finally ready to introduce you to the newest version of Ecosia.
At the heart of it all, Ecosia’s mission remains to make the world a more sustainable place. We still donate 80% of our ad revenue, and we’re still 100% CO2 neutral.
We want to know what you think of the new version, so take it for a spin and get in touch with us via our contact form.
Your Ecosia Team